Jurnal Ilmiah Manajemen Informasi dan Komunikasi
type: channel
description: Judul Jurnal Jurnal Ilmiah Manajemen Informasi dan Komunikasi Inisial JIMIK Abbreviation - Frekuensi 2 x dalam 1 tahun, Juni - Desember DOI prefix 10.56873 Online ISSN 2720-9857 Editor-in-chief Yolanda Presiana Desi Publiser Sekolah Tinggi Multi Media "MMTC" Yogyakarta Jurnal Ilmiah Manajemen Informasi dan Komunikasi (JIMIK) diterbitkan 2 kali dalam setahun oleh Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Multi Media "MMTC" Yogyakarta. Jurnal ini menerima naskah-naskah berbasis penelitian di bidang manajemen informasi dan komunikasi. Bidang-bidang ini terdiri atas literasi informasi dan komunikasi, tata kelola informasi, public relations, corporate social responsibility, serta kajian-kajian ilmiah multidisiplin mengenai informasi dan komunikasi.
publisher: Sekolah Tinggi Multi Media "MMTC" Yogyakarta
language: en
publication name: Jurnal Ilmiah Manajemen Informasi dan Komunikasi
issn: 2614-1272
copyright: Penulis yang diterbitkan dengan jurnal ini menyetujui ketentuan berikut: Penulis Â mempertahankan hak cipta dan memberikan jurnal hak publikasi pertama dengan karya yang secara bersamaan dilisensikan di bawah Lisensi Atribusi Creative Commons Â yang memungkinkan orang lain untuk berbagi karya dengan pengakuan atas kepenulisan karya dan publikasi awal dalam jurnal ini. Penulis Â dapat masuk ke dalam pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif dari versi terbitan jurnal dari karya tersebut (Â misalnya Â , pengirimannya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan atas publikasi awalnya di jurnal ini. Penulis Â diizinkan dan didorong untuk memposting karya mereka secara online (misalnya, di repositori institusional atau di situs web mereka) sebelum dan selama proses pengiriman, karena dapat mengarahkan pada pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan. Artikel dan semua materi terkait yang diterbitkan di bawah Lisensi Internasional Creative Commons Attribution-ShareAlike 4.0 Â .
items: Analisis Isi Konten Media Sosial Instagram Pemerintah Indonesia di Tingkat Kementerian dan Lembaga
items: Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members
items: Artificial Intelligent Dan Hoaks: Tantangan Disrupsi Bagi Literasi Digital Masyarakat Di Komunitas Online Dan Upaya Antisipasi Pemerintah
items: Anak-Anak dan Rintik Hujan di Kebun Binatang: Komodifikasi Anak-Anak dalam MV “Kebun Binatang Saat Hujanâ€ di kanal YouTube JKT48
items: Media Strategi Geopark Maros Pangkep Dalam Upaya Meraih Predikat Unesco Global Geopark
items: Halaman Cover, Redaksi, dan Daftar Isi
items: Pengaruh Kualitas Sistem, Kualitas Informasi, Kualitas Layanan Netflix Terhadap Kepuasan Pengguna di Instagram @Netflixid
items: Cover, Halaman Redaksi, Daftar Isi
items: Pemberdayaan Masyarakat Adat Melalui Literasi Digital: Melindungi Warisan Budaya Takbenda dan Mendorong Inklusi Pendidikan
items: Pemanfaatan Akun Tiktok @infodhaharjogja Sebagai Media Komunikasi Pemasaran Kuliner di Daerah Istimewa Yogyakarta
items: Pola Penggunaan Media Sosial Masyarakat Desa Bligo, Kecamatan Ngluwar, Kabupaten Magelang, Jawa Tengah
items: Pengaruh Kualitas Sistem dan Kualitas Informasi Aplikasi Jogja Smart Services (JSS) Terhadap Kepuasan Pengguna Pada Masyarakat Yogyakarta
items: Analisis Strategi Integratif Pada Branding Produk Pilot Project Balai Taman Nasional Gunung Merapi Yogyakarta
items: Live YouTube Untuk Pengembangan Kemampuan Virtual Public Speaking Mahasiswa
items: Pemodelan Topik dan Analisis Sentimen pada 'Voices of History: 50 Iconic Speeches' Menggunakan Pendekatan Natural Language Processing
items: Perilaku Pencarian Informasi Pemilih Tunarungu Dalam Memenuhi Kebutuhan Informasi Pemilu 2024 di SLB Wiyata Dharma 1
items: Analisis Framing Murray Edelman Dalam Berita “Dampak PT. Medco Terhadap Masyarakat Lingkar Tambangâ€ Pada Media AJNN.net
items: Communication Patterns at The Saudara Sejiwa Foundation in The Implementation of The Equal Education Program for Street Children
items: Pemanfaatan Instagram Sebagai Media Pemasaran Online PT. Justatrip Sahabat Perjalanan
items: Pengaruh Konten Akun Instagram @Sisilism2.0 Terhadap Kesadaran Kekerasan Seksual di Kalangan Remaja
items: Analisis Resepsi Masyarakat Tentang Gaya Hidup Hedonisme Selebgram (Studi Netnografi Pada Followers Instagram Sisca Kohl)
items: Pengaruh Literasi Digital Terhadap Prestasi Belajar Pada Siswa SMP Pusaka Bangsa Karawang
items: Semiotika Pesan Dalam Lirik Lagu Berbahasa Daerah “Menas Kamamalo, Mate Kamasubaâ€
items: Komoditisasi “Di Rumah Sajaâ€ di Era Pandemi Covid-19
items: Strategi Komunikasi Pemasaran Restoran Sekar Kedhaton Dalam Membangun Citra Pada Masa Pandemi Covid-19
items: Peran Media Sosial Tiktok Dalam Meningkatkan Loyalitas Pelanggan Masker Kecantikan Yeppeoskin
items: Penggunaan Instagram Sebagai Media Komunikasi Pemasaran Online Pada @Celyne.Official

Analisis Isi Konten Media Sosial Instagram Pemerintah Indonesia di Tingkat Kementerian dan Lembaga
type: item
description: Lembaga pemerintah membutuhkan kanal media sosial sebagai alat komunikasi publik untuk menyebarkan kebijakan, program, dan informasi publik. Hal tersebut dikarenakan kenaikan pengguna internet dan media sosial dalam aktivitas masyarakat. Pemerintah perlu menggunakan kanal media sosial untuk menjangkau masyarakat yang lebih luas di tengah tingkat kepercayaan publik terhadap komunikasi dan informasi pemerintah yang masih rendah. Maka menjadi kajian menarik tentang bagaimana upaya pemerintah dalam memanfaatkan dan mengoptimalisasi penggunaan media sosial. Â Tujuan penelitian adalah menganalisis isi substansi konten, yaitu jenis dan sifat konten yang terkait pada sejumlah hal seperti apa yang khalayak butuhkan dan pesan apa yang perlu dikomunikasikan konten kepada khalayak. Penelitian juga menganalisis struktur konten tentang bagaimana konten diprioritaskan, diatur, diformat, dan ditampilkan dalam media. Adapun objek yang dianalisis adalah media sosial instagram di 100 kementerian dan lembaga. Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang berfokus pada analisis penggunaan media sosial Instagram oleh kementerian dan lembaga pemerintah di Indonesia. Metode ini bertujuan memberikan gambaran komprehensif terkait aktivitas digital pemerintah serta menganalisis efektivitas substansi dan struktur konten yang diterapkan. Instagram dipilih sebagai fokus utama karena merupakan platform media sosial yang paling banyak digunakan oleh kementerian/lembaga. Hasil penelitian menyebutkan bahwa setiap instansi memiliki ragam kebutuhan dengan strategi yang juga berbeda dalam menggunakan media sosial instagram. Kementerian sudah lebih mengoptimalkan media sosial instagram daripada lembaga. Menariknya, lembaga lebih banyak memproduksi konten daripada kementerian, namun masih belum optimal. Sementara, rerata instansi kementerian masih mengedepankan ketokohan personal dan instansi lembaga mengedepankan informasi publik, walau juga masih dominan mengedepankan unsur pimpinan…
subject: Articles
  topic: section
subject: media sosial pemerintah
  topic: keywords
subject: instagram
  topic: keywords
subject: konten
  topic: keywords
subject: isi pesan
  topic: keywords
creator: Dimas Aditya Nugraha
creator: Tito Edy Priandono
creator: Nafira Fathin Ainiyyah
creator: Yusuf Ilham
rights: Copyright (c) 2025 Dimas Aditya Nugraha, Tito Edy Priandono, Nafira Fathin Ainiyyah, Yusuf Ilham
date: 2025-06-30
publication date: 2025-06-30
starting page: 42
ending page: 52
doi: 10.56873/jimik.v9i1.532

Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members
type: item
description: This study discusses the practice of online self-disclosure in the Teman Curhat Bunda community and how it contributes to maintaining the mental health of its members. This study aimed to understand how community members use online platforms to share their personal and emotional experiences and seek social support. The research methodology used was a qualitative approach with an ethnography method. The researcher conducted in-depth interviews with community members and conducted observations and content analysis of online interactions in the community. This study involved several Teman Curhat Bunda community members actively participating in various community activities. The results showed that online self-disclosure plays an essential role in helping community members maintain mental health. This practice allows community members to feel heard, to obtain emotional support, and to share relevant advice and experiences. In addition, online communication also facilitates the forming of more ISSN : 2614-1272; e-ISSN : 2720-9857 Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members intimate and supportive relationships among community members. However, this study also identified several challenges in online self-disclosure, such as privacy risks and managing negative interactions.
subject: Articles
  topic: section
subject: mental health
  topic: keywords
subject: self-disclosure
  topic: keywords
subject: virtual community
  topic: keywords
creator: Nisa Adisti Yuniarti
creator: Ade Rahmah
creator: Ardian Setio Utomo
creator: Asriyani Sagiyanto
rights: Copyright (c) 2025 Nisa Adisti Yuniarti, Ade Rahmah, Ardian Setio Utomo, Asriyani Sagiyanto
date: 2025-06-30
publication date: 2025-06-30
starting page: 1
ending page: 15
doi: 10.56873/jimik.v9i1.529

Artificial Intelligent Dan Hoaks: Tantangan Disrupsi Bagi Literasi Digital Masyarakat Di Komunitas Online Dan Upaya Antisipasi Pemerintah
type: item
description: Artificial Intelligent (AI) atau kecerdasan buatan membuat perubahan besar dalam peradaban manusia. Melalui AI, berbagai pekerjaan tergantikan dan menjadi jauh lebih mudah. Namun, hal ini juga menimbulkan berbagai ancaman diantaranya meningkatnya produksi konten menyesatkan seperti hoaks yang memadukan teknologi AI yang membuat masyarakat makin terjebak dalam kebingungan dan ketidakpahaman tentang kebenaran informasi. Apalagi presentansi penyebaran hoaks di media sosial jumlahnya terus meningkat setiap tahun. Tujuan dari penelitian ini adalah untuk mengidentifikasi produksi konten hoaks AI dan tantangan literasi digital yang dihadapi oleh komunitas online antihoaks dan upaya pemerintah dalam mengantisipasi ancaman ini. Metode penelitian ini adalah studi kasus. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menemukan bahwa produksi konten hoaks kini tidak lagi hanya sebatas teks/gambar, namun telah merambah pada penggunaan teknologi AI yang menggabungkan video, audio, dan teks yang semakin kompleks dan sulit diidentifikasi sebagai hoaks. Tantangan utama yang dihadapi adalah polarisasi masyarakat yang memicu konflik, kerugian ekonomi, dan masalah hukum. Untuk mengatasi hal ini, komunitas online/Mafindo terus meningkatkan kesadaran publik melalui edukasi dan literasi digital, mengembangkan teknologi deteksi hoaks, serta berkolaborasi dengan berbagai platform. Sementara pemerintah juga berupaya mengantisipasi ancaman disrupsi ini dengan penegakan UU ITE dan aturan terkait lainnya, pengembangan infrastruktur serta peningkatan literasi digital masyarakat.
subject: Articles
  topic: section
subject: artificial intelligent
  topic: keywords
subject: kecerdasan buatan
  topic: keywords
subject: disrupsi
  topic: keywords
subject: hoaks
  topic: keywords
subject: literasi digital
  topic: keywords
creator: Christiany Juditha
rights: Copyright (c) 2025 Christiany Juditha
date: 2025-06-30
publication date: 2025-06-30
starting page: 28
ending page: 41
doi: 10.56873/jimik.v9i1.531

Anak-Anak dan Rintik Hujan di Kebun Binatang: Komodifikasi Anak-Anak dalam MV “Kebun Binatang Saat Hujanâ€ di kanal YouTube JKT48
type: item
description: Penelitian ini mengkaji music video "JKT48 New Era Special Performance Video - Kebun Binatang Saat Hujan" yang diunggah di platform YouTube, menggunakan metode Multimodal Critical Discourse Analysis (MCDA) dari Kress dan van Leeuwen dan perspektif ekonomi politik dalam konteks media digital. Fokus utama analisis adalah potensi komodifikasi anak dalam budaya pop dan industri hiburan dalam ranah media digital. Hasil penelitian menunjukkan bahwa MV tersebut mencerminkan upaya JKT48 untuk memperluas basis penggemar digital melalui pendekatan yang lebih inklusif dan ramah anak dan keluarga. Namun, strategi ini juga memunculkan isu-isu etis terkait komodifikasi anak dalam ruang digital dan ambiguitas pesan akibat disonansi antara elemen visual yang berorientasi pada anak-anak dengan lirik lagu yang lebih dewasa. Penelitian ini menyoroti kompleksitas relasi antara kreativitas artistik, strategi pemasaran digital, dan tanggung jawab sosial dalam industri hiburan kontemporer. Lebih lanjut, studi ini menekankan pentingnya dialog kritis mengenai praktik-praktik etis dalam produksi dan konsumsi media hiburan digital, serta urgensi literasi media digital dalam era konvergensi media.
subject: Articles
  topic: section
subject: JKT48
  topic: keywords
subject: YouTube
  topic: keywords
subject: Music Video
  topic: keywords
subject: komodifikasi anak
  topic: keywords
subject: ekonomi politik
  topic: keywords
creator: Agung Lokananta Lutvi
rights: Copyright (c) 2025 Agung Lokananta Lutvi
date: 2025-06-30
publication date: 2025-06-30
starting page: 16
ending page: 27
doi: 10.56873/jimik.v9i1.530

Media Strategi Geopark Maros Pangkep Dalam Upaya Meraih Predikat Unesco Global Geopark
type: item
description: Pencapaian Geopark Maros Pangkep ( GMP) sebagai Unesco Global Geopark ( UGG) patut diapresiasi. Keberhasilan ini tidak lepas dari peran media sebagai alat komunikasi, sosialisasi dan pembentukan opini publik. Strategi media dibutuhkan untuk pencapaian kesuksesan program melalui pemanfaatan yang efektif dan efisien. Pola strategi media yang dilakukan oleh GMP penting diteliti sebagai upaya mendapatkan pola baru pemanfatan media dalam penapaian tujuan organisasi serta upaya brading dan menaikkan reputasi. Penelitian ini bertujuan untuk mengetahui bagaimana strategi media yang dilakukan GMP dalam upaya pemenangan UGG dengan metode kualitatif diskriptif. Data diperoleh dengan melakukan wawancara, observasi serta studi dokumen yang diolah dan dilakukan validasi melalui triangulasi data. Hasil dari penelitian ini merupakan model strategi media yang dilakukan GMP dalam upaya mencapai UGG. Model ini dapat diterapkan dan dimodifikasi untuk kepentingan berbagai organisasi atau upaya pemenangan berbagai kompetisi dalam upaya mendapatkan reputasi dan menaikkan citra.
subject: Articles
  topic: section
subject: Komunikasi
  topic: keywords
subject: Media Strategi
  topic: keywords
subject: Geopark Maros Pangkep
  topic: keywords
creator: siti chotijah
creator: Yudhy Widya Kusumo
rights: Copyright (c) 2025 siti chotijah
date: 2025-06-30
publication date: 2025-06-30
starting page: 53
ending page: 62
doi: 10.56873/jimik.v9i1.494

Halaman Cover, Redaksi, dan Daftar Isi
type: item
subject: Front Matter
  topic: section
creator: Arum Marwati
rights: Copyright (c) 2025 Arum Marwati
date: 2025-06-30
publication date: 2025-06-30
doi: 10.56873/jimik.v9i1.534

Pengaruh Kualitas Sistem, Kualitas Informasi, Kualitas Layanan Netflix Terhadap Kepuasan Pengguna di Instagram @Netflixid
type: item
description: This research is motivated by the development of information and communication technology, particularly media consumption in the entertainment industry. The Video on Demand (VOD) application Netflix is a pioneering service that is favored by the Indonesian community. In providing its services, Netflix must maintain high quality to compete and sustain its business. The aim of this research is to determine the influence of system quality, information quality, and Netflix service quality on users on Instagram @NetflixID. This study utilizes the Delone and Mclean (2016) Information System Success Model. A quantitative approach is employed, with purposive sampling for data collection. Data was gathered through questionnaires, and data analysis was conducted using PLS-SEM with SmartPLS 4.0 program. The results of this research indicate that there is a positive and significant effect of system quality on user satisfaction, with an effect size of 30.1%, a t-statistic of 2.674, and a p-value of 0.004. There is a positive and non-significant effect of information quality on user satisfaction, with an effect size of 23.5%, a t-statistic of 1.926, and a p-value of 0.055. There is a positive and significant effect of service quality on user satisfaction, with an effect size of 34.1%, a t-statistic of 3.214, and a p-value of 0.002. There is a combined effect of system quality, information quality, and service quality on user satisfaction at 61.4%.
subject: Articles
  topic: section
subject: system quality
  topic: keywords
subject: information quality
  topic: keywords
subject: service quality
  topic: keywords
subject: user satisfaction
  topic: keywords
subject: Netflix
  topic: keywords
creator: Farah El Syafira
creator: Widhihatmini Widhihatmini
creator: Irawan Irawan
rights: Copyright (c) 2025 Farah El Syafira, Widhihatmini Widhihatmini, Irawan Irawan
date: 2025-01-03
publication date: 2025-01-03
starting page: 58
ending page: 72
doi: 10.56873/jimik.v8i2.469

Cover, Halaman Redaksi, Daftar Isi
type: item
subject: Front Matter
  topic: section
creator: Yolanda Presiana Desi
rights: Copyright (c) 2025 Yolanda Presiana Desi
date: 2025-01-03
publication date: 2025-01-03
doi: 10.56873/jimik.v8i2.474

Pemberdayaan Masyarakat Adat Melalui Literasi Digital: Melindungi Warisan Budaya Takbenda dan Mendorong Inklusi Pendidikan
type: item
description: This study examines the role of digital literacy in safeguarding intangible cultural heritage, focusing on the cultural exploitation of the Baduy Luar indigenous community on TikTok. The commodification of culture in digital media often leads to misrepresentation, highlighting the importance of digital literacy as an empowerment tool. Using a literature review and case study approach, this research emphasizes the need for inclusive digital literacy programs to enable indigenous communities to control cultural representation, understand their rights to Indigenous Cultural and Intellectual Property (ICIP), and counter the dominance of Authorized Heritage Discourse (AHD) in digital narratives. Findings reveal that community-based digital literacy can support cultural preservation, enhance educational access, and protect indigenous communities from digital exploitation. Through stakeholder collaboration and the enactment of ICIP regulations, digital literacy can serve as a strategic tool to safeguard indigenous cultural heritage, to promote educational inclusion, and to ensure the sustainability of cultural heritage in the digital age.
subject: Articles
  topic: section
subject: digital literacy
  topic: keywords
subject: indigenous communities
  topic: keywords
subject: intangible cultural heritage
  topic: keywords
subject: Baduy people
  topic: keywords
subject: educational inclusion
  topic: keywords
creator: Yuni Afita Sari
creator: Muhammad Arief Virgy
rights: Copyright (c) 2025 Yuni Afita Sari, Muhammad Arief Virgy
date: 2025-01-03
publication date: 2025-01-03
starting page: 109
ending page: 119
doi: 10.56873/jimik.v8i2.472

Pemanfaatan Akun Tiktok @infodhaharjogja Sebagai Media Komunikasi Pemasaran Kuliner di Daerah Istimewa Yogyakarta
type: item
description: TikTok has become a trend in utilizing social media for marketing communication activities. This has become a reason for content creators to create content related to product or service promotion. One of the accounts that uses TikTok as a marketing communication medium is @infodhaharjogja. This account was chosen because after an analysis with website analysis, the engagement rate and comments to the like ratio of @infodhaharjogja were higher compared to other accounts, although the number of its followers was small. This research aims to understand the utilization of the TikTok account @infodhaharjogja as a culinary marketing communication medium in the Special Region of Yogyakarta. The theory underlying this research is the 7C Framework. This research uses a descriptive qualitative method. Data collection was carried out through interviews, observation, and documentation. The results show that the utilization of the TikTok account @infodhaharjogja met five out of seven indicators in the 7C Framework. The indicators that support marketing communication practices are context, content, community, communication, and connection. Context is an aspect to attracts viewers' attention. Content contains valid and interesting information community functions to build interaction among the audience. Communication facilitates active communication between the @infodhaharjogja account and viewers through comments and direct messages. Connection facilitates easy access to information with a single click using hashtags. The two indicators that do not support marketing communication practices are customization and commerce.Â
subject: Articles
  topic: section
subject: 7C Framework
  topic: keywords
subject: Marketing Communication Media
  topic: keywords
subject: TikTok
  topic: keywords
creator: Ellya Kusuma
creator: Diana Khuntari
creator: Yolanda Presiana Desi
rights: Copyright (c) 2025 Ellya Kusuma, Diana Khuntari, Yolanda Presiana Desi
date: 2025-01-03
publication date: 2025-01-03
starting page: 73
ending page: 87
doi: 10.56873/jimik.v8i2.471

Analisis Isi Konten Media Sosial Instagram Pemerintah Indonesia di Tingkat Kementerian dan Lembaga
type: item
description: Government institutions need social media channels as a public communication tool to disseminate policies, programs and public information. The government needs to use social media channels to reach a wider community amidst the low level of public trust in government communications and information channels. The aim of the research is to analyze the substance of the content, namely the type and nature of the content, what the audience needs and what the content message needs to communicate to the audience. This research also seeks the content structure related to how content is prioritized, arranged, formatted and displayed in the media. The objects analyzed are Instagram social media in 100 ministries and agencies. This research uses a descriptive quantitative approach that focuses on analyzing the use of Instagram social media by ministries and government agencies in Indonesia. This method aims to provide a comprehensive picture of government digital activities and to analyze the effectiveness of the substance and structure of the content implemented. Instagram was chosen as the main focus because it is the social media platform most widely used by ministries/agencies. The research results show that each agency has various needs with different strategies for using Instagram social media. The ministry has optimized Instagram social media more than the government agencies. Interestingly, the agency produces more content than the ministry, but it is still not optimal. Meanwhile, on average, ministerial agencies still prioritize personal figures and institutional agencies prioritize public information, although they also still predominantly prioritize leadership elements. The results of this research suggest that the government, especially the Ministry of Communication and Informatics, can create standards in managing social media, especially in producing the structure and substance of content so that it can more optimally convey information and interact with the audie…
subject: Articles
  topic: section
subject: Government Social Media
  topic: keywords
subject: Instagram
  topic: keywords
subject: Content
  topic: keywords
subject: Message Content
  topic: keywords
creator: Dimas Aditya Nugraha
creator: Tito Edy Priandono
creator: Nafira Fathin Ainiyyah
creator: Yusuf Ilham
rights: Copyright (c) 2025 Dimas Aditya Nugraha, Tito Edy Priandono, Nafira Fathin Ainiyyah, Yusuf Ilham
date: 2025-01-03
publication date: 2025-01-03
starting page: 98
ending page: 108
doi: 10.56873/jimik.v8i2.473

Pola Penggunaan Media Sosial Masyarakat Desa Bligo, Kecamatan Ngluwar, Kabupaten Magelang, Jawa Tengah
type: item
description: The aim of this research is to describe the social media usage patterns of the Bligo Village community. Social media is a communication medium that is widely used by the public. With various features and applications that continue to grow, making this social media one of the mainstay media for people around the world., in which from this social media the world economy, and even communication becomes very easy, with the various advantages that this media has. Behind all the conveniences offered by the media, making social media an inseparable part of society, both urban and rural communities. The ease of accessing social media among this community, makes people waste a lot of their time, since they have got addicted in accessing social media content. This research employed descriptive qualitative research method, which describes the current conditions. Then, the research results state that the pattern of social media usage of the Bligo village community, does not show excessive use of social media and is still a necessity, with a pattern of using one to two hours during the day and night, and only a small portion that utilizes more than 4 (four) hours each day. In terms of application usage, WhatsApp application is the first choice before TikTok. In terms of media content patterns, news information becomes community consumption, and religion content becomes the choice of Bligo village community.
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Usage Pattern
  topic: keywords
subject: Bligo Village
  topic: keywords
creator: Sudarman Sudarman
rights: Copyright (c) 2025 Sudarman Sudarman
date: 2025-01-03
publication date: 2025-01-03
starting page: 88
ending page: 97
doi: 10.56873/jimik.v8i2.470

Pengaruh Kualitas Sistem dan Kualitas Informasi Aplikasi Jogja Smart Services (JSS) Terhadap Kepuasan Pengguna Pada Masyarakat Yogyakarta
type: item
description: The use of information technology in providing public services in the advanced digital era is very important. The public service that uses it is Jogja Smart Service (JSS). Even though JSS has a high rating on the Google Play Store, namely 4.9/5.0, there are still user complaints. This research intends to determine the influence of system quality and information quality of the JSS application on user satisfaction in the people of Yogyakarta city. This research uses a quantitative approach by collecting data through questionnaires. Data analysis was carried out using various types of tests such as validity, reliability, classical assumptions, multiple regression, correlation coefficient, coefficient of determination, t, and f with the SPSS 25 program. Research results show that system quality and information quality partially or simultaneously have a significant positive influence on user satisfaction was 41.4%, while the remaining 58.6% was influenced by other factors. Descriptive analysis finds indicators with the lowest scores on each variable. In terms of system quality, the security indicator gets a score of 83.5%. Furthermore, in the information quality variable, the consistency indicator recorded a score of 78.75%. Next, in the user satisfaction variable, the indicator of confirmation of expectations regarding systems and information achieved a score of 77.5%.
subject: Articles
  topic: section
subject: system quality
  topic: keywords
subject: information quality
  topic: keywords
subject: users satisfaction
  topic: keywords
subject: JSS
  topic: keywords
creator: Krysha Wira Pradipta
creator: Yolanda Presiana Desi
creator: Diana Khuntari
rights: Copyright (c) 2024 Krysha Wira Pradipta, Yolanda Presiana Desi, Diana Khuntari
date: 2024-07-06
publication date: 2024-07-06
starting page: 45
ending page: 57
doi: 10.56873/jimik.v8i1.333

Analisis Strategi Integratif Pada Branding Produk Pilot Project Balai Taman Nasional Gunung Merapi Yogyakarta
type: item
description: Integrative strategy has many benefits; this strategy is an activity of lobbying and negotiation. BTNGM's pilot project products have problems in branding their products. The aim of this research is to find out how to brand products in the BTNGM’s pilot project. The method used in this research is descriptive qualitative, by conducting a communication audit, and the results are analyzed using an integrative strategy. The analysis was carried out by processing, analyzing, and compiling the data, to be able to provide an overview of the problems that have been researched. The existing findings obtained with BTNGM also have results that are in accordance with this integrative strategy, namely the existence of a win-win solution. The data obtained from the results of the communication audit is in the form of the background of why there is a pilot project product, BTNGM's challenges, strategies and obstacles in product branding. The findings were analyzed using an integrative strategy by going through the stages of identifying the problem, understanding the problem in depth and providing interest to all parties, creating alternative solutions, as wellas evaluating and selecting the alternatives. Apart from that, the inhibitory and success factors of the integrative strategy were also analyzed, and it can be concluded that in the BTNGM pilot project’s product branding, there is a connection with the integrative strategy because it produces mutually beneficial results or a win-win solution.
subject: Articles
  topic: section
subject: Integrative Strategy
  topic: keywords
subject: Product Branding
  topic: keywords
subject: Pilot Project
  topic: keywords
creator: Mutiara Mutiara
creator: Chandra Satya Bintara
creator: Astri Wulandari
rights: Copyright (c) 2024 Mutiara Mutiara, Chandra Satya Bintara, Astri Wulandari
date: 2024-07-06
publication date: 2024-07-06
starting page: 35
ending page: 44
doi: 10.56873/jimik.v8i1.332

Live YouTube Untuk Pengembangan Kemampuan Virtual Public Speaking Mahasiswa
type: item
description: The World Economic Forum (WEF) developed the 21st Century Skills Framework in 2008, which explained that skills needed by younger generation is to adapt in the ever-changing and evolving 21st century. Communication skills including public speaking is an important soft skills to have. Students need to improve their public speaking skill for discussing in class, presenting their assignments, communicating with lecturers, organizing, and various other academic activities. The purpose of the article is to describe the use of YouTube in the Educational Communication subject to develop students' public speaking skills. The approach in this study is a qualitative research with descriptive qualitative research. The data collected through observation and interviews. Researchers interviewed lecturers, teaching assistants, and students. The results show that live on YouTube makes students try to explore their public speaking as well as possible, not only the ability to speak, but also to choose words and sentences, to adjust intonation, gestures, and facial expressions, also confidence, analytic, critical thinking skills, the ability to adjust in virtual space, such as the use of backgrounds, body positions when on the screen, and other virtual public speaking components. Great body composition is presented by wearing neat clothes. In carrying the materials, students are great in emphasizing words or intonation as well as pronunciation or articulation of each word. For the space composition, they appear in a good position in front of the camera. In conclusion, because they have to appear live on YouTube, students can build confidence as well as their virtual public speaking skills.
subject: Articles
  topic: section
subject: Virtual
  topic: keywords
subject: Public Speaking
  topic: keywords
subject: Student
  topic: keywords
subject: Communication
  topic: keywords
subject: Education
  topic: keywords
creator: Muhammad Farhan
creator: Citra Rosalyn Anwar
creator: Farida Febriati
rights: Copyright (c) 2024 Muhammad Farhan, Citra Rosalyn Anwar, Farida Febriati
date: 2024-07-06
publication date: 2024-07-06
starting page: 25
ending page: 34
doi: 10.56873/jimik.v8i1.331

Pemodelan Topik dan Analisis Sentimen pada 'Voices of History: 50 Iconic Speeches' Menggunakan Pendekatan Natural Language Processing
type: item
description: This study examines various iconic speeches throughout history using Natural Language Processing (NLP) approaches. The selected speeches address a wide range of historical and social issues, ranging from the struggle for civil rights upto the calls for peace.. This analysis is carried out to reveal the sentiments, themes and emotions expressed in each speech, as well as to understand how orators use language to influence and inspire their audience. This study identifies common patterns and themes in these speeches by utilizing text vectorization methods, topic extraction using Latent Dirichlet Allocation (LDA), as well as sentiment and emotion analysis. The findings of this analysis show that the most influential speeches mostly include strong themes such as social justice, freedom, and unity. Furthermore, good thoughts and powerful emotions such as optimism and courage are frequently featured in the most motivating speeches. This research provides valuable insight for historians, researchers, and oratory enthusiasts into how iconic speeches have shaped public opinion and influenced social change.
subject: Articles
  topic: section
subject: Natural Language Processing
  topic: keywords
subject: Sentiment Analysis
  topic: keywords
subject: Topic Extraction
  topic: keywords
subject: Text Clustering
  topic: keywords
creator: Juniana Husna
creator: Margareth Dyah Anggraini Widirahayu
rights: Copyright (c) 2024 Juniana Husna, Margareth Dyah Anggraini Widirahayu
date: 2024-07-06
publication date: 2024-07-06
starting page: 15
ending page: 24
doi: 10.56873/jimik.v8i1.330

Perilaku Pencarian Informasi Pemilih Tunarungu Dalam Memenuhi Kebutuhan Informasi Pemilu 2024 di SLB Wiyata Dharma 1
type: item
description: The low political participation of deaf people during elections may be due to a lack of information about the electoral process. Providing necessary election-related information to voters, especially the deaf, is crucial as it can enhance political participation. This study aims to understand the information-seeking behavior of voters, particularly first-time deaf voters, in fulfilling their informational needs for the 2024 elections. This research method used a qualitative approach by conducting in-depth interviews with five deaf students and teachers from SLB Wiyata Dharma 1 Sleman. The findings show that deaf voters seek information following David Ellis's model, which has 8 stages to meet their informational needs about elections: starting, browsing, chaining, differentiating, monitoring, extracting, verifying, and ending. These stages cover the information needs of deaf voters regarding the 2024 elections, except for the imagination need. First-time deaf voters generally seek information through Instagram and online news sites. Therefore, improving digital literacy among deaf voters is essential to help them wisely obtain the information. Election information providers should also increase the availability of deaf-friendly election content to ensure inclusivity. Additionally, education and supervision from teachers and families are needed to adequately meet their informational needs.
subject: Articles
  topic: section
subject: Behavior
  topic: keywords
subject: Deaf
  topic: keywords
subject: Elections
  topic: keywords
subject: Information Search
  topic: keywords
subject: Voters
  topic: keywords
creator: Adinda Asarini Khairunnisa
creator: Yolanda Presiana Desi
creator: Irawan Irawan
rights: Copyright (c) 2024 Adinda Asarini Khairunnisa, Yolanda Presiana Desi, Irawan Irawan
date: 2024-07-06
publication date: 2024-07-06
starting page: 1
ending page: 14
doi: 10.56873/jimik.v8i1.329

Cover, Halaman Redaksi, Daftar Isi
type: item
subject: Front Matter
  topic: section
creator: Yolanda Desi
rights: Copyright (c) 2024 Yolanda Desi
date: 2024-07-06
publication date: 2024-07-06
doi: 10.56873/jimik.v8i1.327

Cover, Halaman Redaksi, Daftar Isi
type: item
subject: Front Matter
  topic: section
creator: Journal Manager
rights: Copyright (c) 2023 Journal Manager
date: 2023-12-03
publication date: 2023-12-03
doi: 10.56873/jimik.v7i2.285

Analisis Framing Murray Edelman Dalam Berita “Dampak PT. Medco Terhadap Masyarakat Lingkar Tambangâ€ Pada Media AJNN.net
type: item
description: The issue that attracts the public's attention is news about complaints from communities around the mining area which so far have not found a solution in the online media AJNN.net, so this research is conducted to explain the views of a media in that case. This problem arose when the community around the mine felt the impact caused by PT Medco due to air pollution. The impact is felt mainly on the health problems experienced by the community, but PT Medco is ignoring the impact they have caused. Therefore, this research is conducted to see the bias of the AJNN.net media in presenting news. The aim of this research is to identify framing analysis in the online media AJNN.net when presenting news about problems between PT Medco and communities around the mine. The analysis carried out was by using Murray Edelman's framing model and using qualitative methods, a constructivist paradigm, and a narrative approach; so that the results show that the AJNN.net media is in the side of the community around the mining area.
subject: Articles
  topic: section
subject: Framing
  topic: keywords
subject: Impact
  topic: keywords
subject: Media
  topic: keywords
subject: PT. Medco
  topic: keywords
creator: Adelia Shinta Dwita
creator: Gunawan Wisnu Pramudya
creator: Ade Irma Sukmawati
rights: Copyright (c) 2023 Adelia Shinta Dwita, Gunawan Wisnu Pramudya, Ade Irma Sukmawati
date: 2023-12-03
publication date: 2023-12-03
starting page: 88
ending page: 101
doi: 10.56873/jimik.v7i2.290

Communication Patterns at The Saudara Sejiwa Foundation in The Implementation of The Equal Education Program for Street Children
type: item
description: Fenomena anak jalanan di Kota Bandung menjadi persoalan sosial yang perlu diperhatikan dan segera mendapat penanganan, terutama mengenai hak anak jalanan dalam mendapatkan pendidikan yang belum dapat terpenuhi, umumnya karena keadaan ekonomi keluarganya yang kurang mampu. Pemerintah telah mencanangkan program wajib belajar 9 tahun, dimana dalam pelaksanaannya organisasi kemasyarakatan turut membantu mensukseskan program pemerintah tersebut. Dalam hal ini Yayasan Saudara Sejiwa dengan program pendidikan kesetaraan kejar paket melalui program Pusat Kegiatan Belajar Masyarakat (PKBM) turut membantu pemerintah dalam menjalankan program tersebut yang menargetkan anak jalanan yang tidak mampu. Namun dalam pelaksanaan PKBMÂ mengalami hambatan-hambatan seperti anggaran dan kurangnya motivasi dari warga belajar, sehingga perlu penerapan pola komunikasi yang sesuai agar program dapat terlaksana. Penelitian ini menggunakan metode deskriptif kualitatif dengan melakukan wawancara pada pengurus PKBM Yayasan Saudara Sejiwa dan beberapa anak jalanan untuk triangulasi dari data yang telah diperoleh. Hasil penelitian menunjukkan bahwa dalam proses pelaksanaan kegiatan PKBM pola komunikasi yang dilakukan Yayasan Saudara Sejiwa meliputi pola komunikasi primer, pola komunikasi sekunder, pola komunikasi linear dan pola komunikasi sirkuler di setiap tahapan kegiatan yang dilakukan meliputi tahap persiapan, tahap pelaksanaan dan tahapan pembinaan.
subject: Articles
  topic: section
subject: Pola Komunikasi
  topic: keywords
subject: Implementasi Program
  topic: keywords
subject: Pendidikan
  topic: keywords
subject: Anak Jalanan
  topic: keywords
creator: Widhihatmini Widhihatmini
creator: Ardian Setio Utomo
creator: Renny Sekarningsih
creator: Eva Nuriyah H.
rights: Copyright (c) 2023 Widhihatmini Widhihatmini, Ardian Setio Utomo, Renny Sekarningsih, Eva Nuriyah H.
date: 2023-12-03
publication date: 2023-12-03
starting page: 78
ending page: 87
doi: 10.56873/jimik.v7i2.289

Pemanfaatan Instagram Sebagai Media Pemasaran Online PT. Justatrip Sahabat Perjalanan
type: item
description: The ease of disseminating information about the products offered can influence economic competition in the business sector. Companies must carry out appropriate marketing in order to survive and compete with their competitors. Instagram is one of social media that companies can use to market their products by sharing photos and videos, as PT. Justatrip Sahabat Perjalanan does. This research aims to determine the use of Instagram as an online marketing media for PT. Justatrip Sahabat Perjalanan. The research method used is qualitative using the Marketing Mix theory (7P) by Kotler and Armstrong, namely: product, price, place, promotion, physical evidence, people and process. The data collection techniques used were observation, interviews and documentation. The implementation of the Marketing Mix on the @just_atrip account can be seen through: product and price explanations in the feeds and highlights; direct message as a place to buy and sell products; promotions using the Instagram ads feature, giveaways, direct marketing and public relations via direct message and comments columns; physical evidence in the form of uploads regarding company facilities and characteristics in feeds and highlights; the minimalism and professionalism of people as seen in the reply comments on the feed; as well as a link in the bio of the @just_atrip account as an implementation process that can make it easier for consumers to order travel packages. The research results show that Instagram is used as an online marketing media by applying seven elements of the Marketing Mix so that it can produce positive feedback and increase insight on the Instagram account @just_atrip.
subject: Articles
  topic: section
subject: Instagram
  topic: keywords
subject: Marketing Mix
  topic: keywords
subject: Online Marketing
  topic: keywords
creator: Yasmin Khalisa Putri
creator: Diana Khuntari
rights: Copyright (c) 2023 Yasmin Khalisa Putri, Diana Khuntari
date: 2023-12-03
publication date: 2023-12-03
starting page: 62
ending page: 77
doi: 10.56873/jimik.v7i2.288

Pengaruh Konten Akun Instagram @Sisilism2.0 Terhadap Kesadaran Kekerasan Seksual di Kalangan Remaja
type: item
description: Sexual violence is often a problem that affects teenagers, therefore sex education for teenagers is very important. Technological developments encourage the emergence of new media to meet human needs for communication and information. Instagram is a social media in the form of a smartphone application for disseminating information. The @sisilism2.0 account is an account that uploads information about sex education. The aim of this research is to find out whether the content of the Instagram account @sisilism2.0 influences awareness of sexual violence among teenagers. This research uses a quantitative approach with data collection techniques using an online questionnaire. The population in this study is followers of the @sisilism2.0 account. The sample was taken using a random sampling technique. Respondents are male or female aged 15-25 years old, followers of the @sisilism2.0 account, actively using Instagram and interact with the @sisilism2.0 account, also understand the content of the @sisilism2.0 Instagram account. The number of sample members was 96 people. The data analysis method in this research used the classic assumption test, simple regression analysis, and coefficient of determination. Data processing used the SPSS version 25 program. The research results obtained show that the content of the Instagram account @sisilism2.0 has a significant influence on self-awareness of teenagers regarding sexual violence by 64%, while the remaining 36% is influenced by other variables outside the research.
subject: Articles
  topic: section
subject: sexual violence
  topic: keywords
subject: instagram
  topic: keywords
subject: adolescent self-awareness
  topic: keywords
creator: Nindy Yekti Chotimah
creator: Bambang Sujarwadi
rights: Copyright (c) 2023 Nindy Yekti Chotimah, Bambang Sujarwadi
date: 2023-12-03
publication date: 2023-12-03
starting page: 62
ending page: 66
doi: 10.56873/jimik.v7i2.287

Analisis Resepsi Masyarakat Tentang Gaya Hidup Hedonisme Selebgram (Studi Netnografi Pada Followers Instagram Sisca Kohl)
type: item
description: The increasing trend of society's activities, in which individuals compete to show themselves off and gain recognition on social media in the era of globalization, is a sign of hedonism. Hedonism is a behavior that is regarded as true if the person involved experiences pleasure and enjoyment on social media. This study aims to analyze the reception of society towards the hedonistic lifestyle displayed by influencer Sisca Kohl using the method of netnography. In this research, the researcher employs Stuart Hall's theory of reception analysis, encoding-decoding, and selects 6 (six) research informants. The findings of this study reveal that Sisca Kohl's followers, with different backgrounds, can be divided into 3 (three) categories. The first category is the Dominant Hegemonic Position, in which informants passively accept the hedonistic lifestyle displayed on Sisca Kohl's Instagram. The second category is the Negotiated Code Position, where informants accept Sisca Kohl's hedonistic lifestyle but critically consider the content of the media message in accordance with their personal context, values, and more critical perspectives. The third category is the Oppositional Code Position, where informants reject or oppose the hedonistic lifestyle portrayed by Sisca Kohl and develop alternative understandings that align with their own views and values.
subject: Articles
  topic: section
subject: Reception Analysis
  topic: keywords
subject: Hedonistic Lifestyle
  topic: keywords
subject: Social Media
  topic: keywords
subject: Netnography
  topic: keywords
creator: Sere Simanjuntak
creator: Ressi Dwiana
creator: Ria Wuri Andary
rights: Copyright (c) 2023 Sere Simanjuntak, Ressi Dwiana, Ria Wuri Andary
date: 2023-12-03
publication date: 2023-12-03
starting page: 49
ending page: 61
doi: 10.56873/jimik.v7i2.286

Pengaruh Literasi Digital Terhadap Prestasi Belajar Pada Siswa SMP Pusaka Bangsa Karawang
type: item
description: Advances in information technology have ushered in a new era of digital world. With digital developments, students have new ways of finding information through digital media. This certainly helps students meet their information needs more practically, effectively, and efficiently. Students at SMP (Middle School) Pusaka Bangsa in Karawang have also experienced the impact of this development. The school is located in an urban area where technology is widely accessible. In addition, the students of this school have an average grade of 88 and have won various competitions in the academic field. This study aims to determine the effect of digital literacy on student achievement at SMP Pusaka Bangsa Karawang. Aspects of digital literacy include: technology, cognitive, and ethics. While aspects of learning achievement include: affective, cognitive, and psychomotor. The research method used is quantitative by collecting data through questionnaires. This study examined a sample of 95 respondents who were students of SMP Pusaka Bangsa Karawang. The data collection method in this study used population research techniques by distributing questionnaires online in the form of Google Forms. The data obtained were then processed using SPSS version 26 software with instrument tests (validity and reliability tests), classical assumption tests (in the form of normality tests, linearity tests, and heteroscedasticity tests), and hypothesis testing (simple linear regression tests, R2 tests, and Q). The results of the study show that digital literacy has an influence of 27% on student achievement at Pusaka Bangsa Karawang Middle School; the remaining 73% is caused by other variables outside the scope of this study. Suggestions were given to the school to improve students' digital literacy in the cognitive aspect and student achievement in the psychomotor aspect.
subject: Articles
  topic: section
subject: Digital Literacy
  topic: keywords
subject: Learning Achievement
  topic: keywords
subject: SMP Pusaka Bangsa Karawang
  topic: keywords
creator: Dewamas Krisna Yudha
creator: Irawan Irawan
creator: Diana Khuntari
rights: Copyright (c) 2023 Jurnal Ilmiah Manajemen Informasi dan Komunikasi
date: 2023-07-18
publication date: 2023-07-18
starting page: 10
ending page: 17
doi: 10.56873/jimik.v7i1.261

Semiotika Pesan Dalam Lirik Lagu Berbahasa Daerah “Menas Kamamalo, Mate Kamasubaâ€
type: item
description: Folk songs are usually written in the local language so that people outside the area sometimes do not understand the lyrics. This condition is one of the reasons for the lack of public interest in listening to folk songs. This is also one of the reasons behind the interest in conducting research related to folk song lyrics. One of the songs that is chosen for the lyrics to be examined is the song of Menas Kamamalo, Mate Kamasuba; it is a very popular folk song especially in Timor Tengah Utara Regency, East Nusa Tenggara. Using Roland Barthes' semiotic approach, this song which consists of six stanzas has a deep and complex meaning. The results of the research show that this song has a message which is a description of various human feelings, which are very complex. At the denotative level, the character “Iâ€ in the song has feelings of sadness, anger, disappointment, despair, not appreciated, but on the other hand, at the denotative level, the character “Iâ€ in the lyrics of the song has feelings of affection, happiness, love, hope. At the mythical level, the character "I" in the lyrics of the song wants to show that in a relationship there are times when the feelings shown do not always match the reality that is actually felt.
subject: Articles
  topic: section
subject: Semiotics
  topic: keywords
subject: Song Lyrics
  topic: keywords
subject: Message
  topic: keywords
creator: Apolinaris Lake
creator: Fransiska Desiana Setyaningsih
creator: Yoseph Andreas Gual
rights: Copyright (c) 2023 Jurnal Ilmiah Manajemen Informasi dan Komunikasi
date: 2023-07-18
publication date: 2023-07-18
starting page: 1
ending page: 9
doi: 10.56873/jimik.v7i1.260

Komoditisasi “Di Rumah Sajaâ€ di Era Pandemi Covid-19
type: item
description: Pandemi Covid-19 yang menyebar ke seluruh dunia, termasuk Indonesia, membuat perubahan gaya hidup. “Di rumah sajaâ€ adalah jargon untuk memutus mata rantai penularan virus dengan bekerja, belajar, dan berdoa di rumah. Semua aktivitas sebagian besar dilakukan secara online. Hal tersebut menjadi pasar yang kompetitif bagi industri penyedia media layanan, untuk mendukung aktivitas tersebut saat tinggal di rumah. Melalui paradigma kritis, studi ini membahas bagaimana “di rumah sajaâ€ mengalami komodifikasi dan berubah menjadi pasar untuk industri.
subject: Articles
  topic: section
subject: Industri
  topic: keywords
subject: media
  topic: keywords
subject: pasar
  topic: keywords
subject: komoditas
  topic: keywords
subject: kehidupan sehari-hari.
  topic: keywords
creator: M. Masad Masrur
rights: Copyright (c) 2021 Jurnal Ilmiah Manajemen Informasi dan Komunikasi
date: 2021-12-31
publication date: 2021-12-31
starting page: 36
ending page: 44
doi: 10.56873/jimik.v5i1.151

Strategi Komunikasi Pemasaran Restoran Sekar Kedhaton Dalam Membangun Citra Pada Masa Pandemi Covid-19
type: item
description: Restoran Sekar Kedhaton merupakan restoran yang merasakan dampak negatif oleh adanya pandemi COVID-19. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran, serta faktor pendukung dan penghambat bagi Restoran Sekar Kedhaton dalam membangun citra pada masa pandemi COVID-19. Penelitian ini menggunakan konsep stategi komunikasi dalam bauran komunikasi pemasaran dan teori membangun citra. Metode penelitian ini adalah deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah melalui wawancara, observasi, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa strategi yang digunakan Restoran Sekar Kedhaton dalam membangun citra pada masa pandemi COVID-19 menggunakan tiga tahapan, yaitu: rumusan strategi, implementasi strategi, dan evaluasi. Dalam implementasi strategi, menggunakan enam sarana promosi, yaitu: periklanan, promosi penjualan, hubungan masyarakat, penjualan perorangan, pemasaran langsung, acara, dan pengalaman. Implementasi strategi yang paling diunggulkan dan memberikan dampak yang cukup besar adalah jenis sarana periklanan dengan kegiatan memanfaatkan sosial media, kemudian sarana promosi penjualan dengan menawarkan New Normal Package, dan yang terakhir adalah hubungan masyarakat dengan kegiatan menggaungkan kesiapan restoran dalam membangun citra baik dimasa pandemi COVID-19. Hasil dari penerapan strategi tersebut menunjukkan adanya citra positif serta kepercayaan pengunjung terhadap Restoran Sekar Kedhaton pada masa pandemi COVID-19.
subject: Articles
  topic: section
subject: Strategi Komunikasi Pemasaran
  topic: keywords
subject: Restoran Sekar Kedhaton
  topic: keywords
subject: Citra.
  topic: keywords
creator: Naomy Putri Danarti
creator: Irawan Irawan
rights: Copyright (c) 2021 Jurnal Ilmiah Manajemen Informasi dan Komunikasi
date: 2021-12-31
publication date: 2021-12-31
starting page: 101
ending page: 106
doi: 10.56873/jimik.v5i2.149

Peran Media Sosial Tiktok Dalam Meningkatkan Loyalitas Pelanggan Masker Kecantikan Yeppeoskin
type: item
description: Seiring berkembangnya waktu, media sosial juga ikut terus berkembang. Hal tersebut mendorong kita semua untuk terus melakukan perubahan. Tidak hanya dalam kehidupan sehari-hari, namun juga dalam mengikuti perkembangan zaman khususnya media sosial. Saat ini, hampir semua aspek kehidupan berkaitan dengan media sosial. Dengan demikian, media sosial berhasil menempati popularitas tertinggi saat ini. Salah satu media sosial yang saat ini tengah banyak disukai oleh masyarakat, khususnya semenjak adanya pandemi Covid-19 ialah media sosial TikTok. Media sosial ini berhasil mengambil perhatian khalayak luas karena fitur dan kemudahannya untuk menyebarkan suatu informasi. Penelitian ini bertujuan untuk mengetahui bagaimana peran dari penggunaan media sosial TikTok khususnya dalam meningkatkan loyalitas pelanggan. Penelitian ini menggunakan metode penelitian deskriptif kualitatif, dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui wawancara terhadap beberapa narasumber. Narasumber diambil menggunakan teknik purposive sampling yang kemudian dilakukan wawancara secara daring. Hasil dari penelitian yang diperoleh menunjukkan bahwa peran media sosial TikTok telah diterapkan dengan baik, diantaranya: penggunaan fitur hashtag dalam setiap unggahan yang membantu pihak Yeppeoskin untuk melakukan branding sekaligus marketing produk masker kecantikan yang mereka miliki. Penggunaan fitur direct message dan kolom komentar yang mempermudah Yeppeoskin untuk melakukan komunikasi dua arah dengan pelanggannya, serta penggunaan fitur share oleh pelanggannya yang membuat video Yeppeoskin menjadi viral.
subject: Articles
  topic: section
subject: media sosial
  topic: keywords
subject: TikTok
  topic: keywords
subject: loyalitas pelanggan
  topic: keywords
creator: Niga Mufti Ayu Sawitri
creator: Dhety Chusumastuti
rights: Copyright (c) 2021 Jurnal Ilmiah Manajemen Informasi dan Komunikasi
date: 2021-12-31
publication date: 2021-12-31
starting page: 92
ending page: 100
doi: 10.56873/jimik.v5i2.148

Penggunaan Instagram Sebagai Media Komunikasi Pemasaran Online Pada @Celyne.Official
type: item
description: Penggunaan media sosial semakin banyak digunakan, khususnya instagram. Fitur-fitur yang tersedia mendukung terjadinya kegiatan jual-beli. Hal ini membuat banyak online shop memanfaatkan instagram sebagai media komunikasi pemasaran, salah satunya @Celyne.official yang merupakan akun instagram dari Célyne. Célyne menggunakan instagram sebagai media komunikasi pemasaran utamanya. Penelitian ini bertujuan untuk mengetahui komunikasi pemasaran online yang dilakukan oleh @Celyne.official di instagram. Metode yang digunakan adalah kualitatif. Penelitian ini menggunakan konsep 4P Marketing Mix oleh Jerome McCarthy (1968) yaitu product, price, place, dan promotions. Teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Fitur yang digunakan pada product adalah unggah foto, judul foto, dan hashtag yang bertujuan untuk menyebarkan informasi produk dari Célyne. Fitur yang digunakan pada price adalah instagram story dan highlight bertujuan menjadi katalog online dari Célyne. Fitur yang digunakan pada place adalah unggah foto, instagram story, highlights, dan insights yang bertujuan untuk mempermudah Célyne dalam melihat interest followers dan sebagai toko online. Dalam implementasi promotions menggunakan iklan, personal selling, direct selling, hubungan masyarakat, promosi penjualan, dan influencer marketing. Fitur yang digunakan pada promotions adalah unggah foto, komentar, judul foto, instagram story, instagram ads, dan direct messages (DM). Hasil penelitian ini membuktikan bahwa @Celyne.official telah mengoptimalkan fitur instagram dalam melakukan komunikasi pemasaran.
subject: Articles
  topic: section
subject: Komunikasi Pemasaran
  topic: keywords
subject: Instagram
  topic: keywords
subject: Célyne.
  topic: keywords
creator: Deity Agnescya Nirwana
creator: Diana Khuntari
rights: Copyright (c) 2021 Jurnal Ilmiah Manajemen Informasi dan Komunikasi
date: 2021-12-31
publication date: 2021-12-31
starting page: 82
ending page: 91
doi: 10.56873/jimik.v5i2.147