Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Judul Jurnal Jurnal Ilmiah Manajemen Informasi dan Komunikasi Inisial JIMIK Abbreviation - Frekuensi 2 x dalam 1 tahun, Juni - Desember DOI prefix 10.56873 Online ISSN 2720-9857 Editor-in-chief Arum Marwati, M.T.I. Publiser Sekolah Tinggi Multi Media "MMTC" Yogyakarta Jurnal Ilmiah Manajemen Informasi dan Komunikasi (JIMIK) diterbitkan 2 kali dalam setahun oleh Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Multi Media "MMTC" Yogyakarta. Jurnal ini menerima naskah-naskah berbasis penelitian di bidang manajemen informasi dan komunikasi. Bidang-bidang ini terdiri atas literasi informasi dan komunikasi, tata kelola informasi, public relations, corporate social responsibility, serta kajian-kajian ilmiah multidisiplin mengenai informasi dan komunikasi.
Sekolah Tinggi Multi Media "MMTC" Yogyakarta
Penulis yang diterbitkan dengan jurnal ini menyetujui ketentuan berikut: Penulis Â mempertahankan hak cipta dan memberikan jurnal hak publikasi pertama dengan karya yang secara bersamaan dilisensikan di bawah Lisensi Atribusi Creative Commons Â yang memungkinkan orang lain untuk berbagi karya dengan pengakuan atas kepenulisan karya dan publikasi awal dalam jurnal ini. Penulis Â dapat masuk ke dalam pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif dari versi terbitan jurnal dari karya tersebut (Â misalnya Â , pengirimannya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan atas publikasi awalnya di jurnal ini. Penulis Â diizinkan dan didorong untuk memposting karya mereka secara online (misalnya, di repositori institusional atau di situs web mereka) sebelum dan selama proses pengiriman, karena dapat mengarahkan pada pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan. Artikel dan semua materi terkait yang diterbitkan di bawah Lisensi Internasional Creative Commons Attribution-ShareAlike 4.0 Â .
Copyright (c) 2026 Arum Marwati https://creativecommons.org/licenses/by-nc-sa/4.0
Sentiment Analysis and Consumer Pain Points Toward Paragon Masstige Brands on Twitter/X
Social media has become an important space for consumers to share opinions, experiences, and purchase considerations regarding beauty products. This study aims to analyze consumer sentiment and pain points toward Paragon’s masstige brands on Twitter/X. The initial scope of the study included five brands: Instaperfect, Crystallure, Labore, TAVI, and Make Over. However, Make Over was excluded from the final analysis because the keywords “make over” or “makeover” generated a high level of noise due to their common use as general English terms. The final dataset consisted of 488 comments from four brands, namely Instaperfect, Crystallure, Labore, and TAVI. This study employed a text mining approach, including data crawling, cleaning, preprocessing, sentiment labeling, Naive Bayes classification using Orange Data Mining, and pain point analysis. The results show that neutral sentiment dominated with 368 comments (75.41%), followed by positive sentiment with 103 comments (21.11%) and negative sentiment with 17 comments (3.48%). The main pain points identified were stock/access/transaction, shade/color, and price/promotion/value. These findings indicate that consumer conversations are largely positioned in the information-seeking and purchase-consideration stages, making neutral comments strategically valuable for brands in understanding consumer needs.
Copyright (c) 2026 MEISYA RAHAYU https://creativecommons.org/licenses/by-nc-sa/4.0
Motivasi Mahasiswa sebagai Komunikator Politik dalam Pilkada di Provinsi Sultra
Pilkada Serentak 2024 di Sulawesi Tenggara menjadi panggung yang memperlihatkan besarnya peran generasi muda dalam dinamika politik lokal. Di balik tingginya partisipasi pemuda tersebut, terdapat kelompok mahasiswa yang tampil bukan hanya sebagai pemilih, tetapi juga sebagai komunikator politik. Mereka menyuarakan gagasan, menyebarkan informasi, dan membentuk opini publik, baik di dunia nyata maupun di ruang digital. Penelitian ini mencoba memahami lebih dalam motivasi mereka terlibat dalam proses Pilkada Provinsi Sultra tahun 2024. Dengan menggunakan pendekatan kualitatif deskriptif dan berlandaskan teori Self-Determination Theory (SDT), penelitian ini menyoroti motivasi mahasiswa melalui tiga dimensi utama, yakni otonomi, kompetensi, dan keterhubungan sosial. Teori komunikasi politik dari Dan Nimmo juga digunakan untuk memahami posisi mereka, apakah sebagai aktivis, profesional, atau bahkan calon politikus. Wawancara mendalam dilakukan terhadap mahasiswa Ilmu Komunikasi yang aktif sebagai komunikator politik. Berdasarkan hasil penelitian, terlihat bahwa motivasi muncul bukan hanya karena idealisme atau rasa tanggung jawab sosial, tetapi juga karena adanya ruang untuk aktualisasi diri, bahkan peluang untuk berkembang secara profesional. Mereka menjalankan peran komunikatif ini dengan reflektif dan sadar posisi, menjadikan komunikasi politik bukan sekadar kerja teknis, tetapi juga wujud partisipasi yang bermakna. Penelitian ini menunjukkan bahwa mahasiswa bukan lagi sekadar objek dalam proses politik, tetapi aktor yang punya suara, strategi, dan semangat untuk ikut menentukan arah masa depan daerahnya.
Copyright (c) 2026 Irmawanti, Nazaruddin https://creativecommons.org/licenses/by-nc-sa/4.0
Copyright (c) 2025 Arum Marwati https://creativecommons.org/licenses/by-nc-sa/4.0
Persepsi Mahasiswa Ilmu Komunikasi terhadap Gaya Retorika PejabatPublik Saat Menjawab Pertanyaan Wartawan melalui TikTok (pada Akun@cnnindonesia)
This study examines Communication Studies students' perceptions of public officials' rhetorical styles when responding to journalists' questions on TikTok, specifically through the @cnnindonesia account. Grounded in rhetorical theory and audience perception frameworks within digital political communication, this research adopts a qualitative descriptive approach. Data were collected through in-depth interviews with two purposively selected informants: one Communication Studies lecturer with expertise in political communication and one undergraduate student who actively consumes political content on TikTok. Informants were selected based on specific criteria, including academic expertise and consistent media consumption habits. Data were analyzed using thematic analysis and triangulated through cross-referencing of interview responses and documentary evidence. The findings reveal that students perceive the rhetorical styles of many public officials as ineffective, characterized by unclear messaging, weak command of data, and defensive or illogical statements. These communication failures diminish student trust in public officials and highlight a disconnect between the demands of digital public communication and the rhetorical competencies of officials. This study contributes to the understanding of how rhetorical quality shapes political credibility in the TikTok era and offers practical implications for public communication training.
saucawidia I Dewa Ayu Agung Sauca Widiasari Putri
Copyright (c) 2026 I Dewa Ayu Agung Sauca Widiasari Putri, Jonathan Jacob Paul Latupeirissa https://creativecommons.org/licenses/by-nc-sa/4.0
The Effect of @Samsatsleman Instagram Content on Fulfilling Taxpayer Information Needs in Sleman Regency
The increasing use of Instagram social media encourages Samsat Sleman to also distribute information to the public through Instagram content. The Instagram content of the @samsatsleman Instagram account can be a source of information to fulfill the information needs of the public about local tax services in Sleman Regency. The purpose of this study was to determine the effect of Instagram content on fulfilling the information needs of taxpayers in Sleman Regency. This study uses indicators of interest, expectations, satisfaction, and performance as well as the information needs approach. This research uses quantitative descriptive research methods. The research population is followers of the @samsatsleman Instagram account and sampling using purposive sampling technique by paying attention to the respondent's criteria, namely as followers of the @samsatsleman Instagram account who have become taxpayers in Sleman Regency. The number of respondents in this study were 100 respondents. Data analysis in this study includes instrument tests, classical assumption tests, simple linear regression analysis, hypothesis testing and the coefficient of determination with the help of the SPSS 25 program. The results of the research that have been obtained show that the content of Instagram @samsatsleman has a positive and significant effect on fulfilling the information needs of taxpayers in Sleman Regency by 63.6% while the rest is influenced by other variables outside this study.
Copyright (c) 2025 Rezza Hafidh Awwalu Husna, Dhety Chusumastuti https://creativecommons.org/licenses/by-nc-sa/4.0
Upaya Meningkatkan Kualitas Isi Siaran Sinetron Sesuai Standar Berlaku
Sinetron menjadi salah satu program siaran dengan kualitas yang belum memenuhi standar dalam penelitian Komisi Penyiaran Indonesia bekerjasama dengan 12 Perguruan Tinggi Negeri di Indonesia pada lima tahun terakhir yaitu periode RPJMN Tahun 2020-2024. Penelitian tersebut menghasilkan Indeks Kualitas Program Siaran Televisi (IKPSTV). Terdapat 6 dimensi sinetron yang ditargetkan berkualitas dengan indikator memiliki indeks ≥ 3. Pada tahun 2024 ada 5 dimensi sinetron yang tidak berkualitas (indeks < 3) yaitu dimensi edukatif, kepatuhan terhadap norma, muatan kekerasan, penggolongan program siaran, dan perlindungan masyarakat tertentu, dan hanya ada 1 dimensi yang sudah berkualitas yaitu dimensi seksualitas. Di balik rendahnya kualitas isi siaran sinetron tersebut, terdapat paradoks berupa rating kepemirsaan yang tinggi pada program siaran sinetron. Lembaga Penyiaran Televisi lebih cenderung memilih hasil survey dari Lembaga rating sebagai referensi daripada mengacu kepada hasil penelitian KPI bersama Perguruan Tinggi Negeri dalam menayangkan sinetron. Tidak mengikatnya hasil penelitian yang dilakukan oleh KPI kepada Lembaga penyiaran televisi mengakibatkan rendahnya kualitas program siaran sinetron. Kebijakan yang sudah dilakukan KPI untuk menjaga kualitas program siaran televisi saat ini yaitu dengan melakukan pemantauan langsung isi siaran televisi dan radio 24 jam serta menerima aduan masyarakat terkait isi siaran televisi dan radio. Tujuan dari makalah ini adalah menghasilkan rekomendasi kebijakan untuk meningkatkan kualitas program siaran sinetron sesuai dengan standar yang ditetapkan oleh KPI dan sesuai pula dengan target dalam RPJMN Tahun 2025-2029
Copyright (c) 2025 Rivai Nursetyo https://creativecommons.org/licenses/by-nc-sa/4.0
Personal Branding Influencer Annisa Asyabilla on Instagram
Today's life is inevitable from technological advancements. Instagram is one of the platforms used by today's society as a favorite means of individuals to publish activities, goods, places or themselves in the form of photos, videos, and images. The rise of Instagram as a personal branding tool compared to interacting with others makes it a new phenomenon. Everyone competes to build personal branding according to their fields of expertise and interests, including individuals who are referred to as influencers. The purpose of this study is to find out the personal branding of Influencer Annisa Asyabila through Instagram. This study uses 11 theoretical aspects of Rampersad. This study uses a qualitative approach. The data collection method uses observations. interviews, and documentation. Data analysis techniques include data reduction, data presentation, and conclusion drawn. The results of the study show that Annisa Asyabilla has personal branding, namely the authenticity of OOTD content by having a posture with drees and baggy jeans, integrity through natural and honest content, consistency in fashion mix and match content, specialization in fashion and drawing, authority created from confidence, and visible privileges from her personalitymultitalented, cheerful and socially aware, relevant to his followers who like mix and match outfits, visibility through endorsements from his personal branding, persistence seen from his efforts to become an influencer and achieve his desires, kindness reflected in his interaction with followers and productivity, and performance from his focus on sharing positive things as an influencer. The conclusion of this study is that influencer Annisa Asyabilla has fulfilled the aspects of personal branding on Instagram which include: authenticity, integrity, consistency, specialization, authority, uniqueness, relevance, visibility, persistence, kindness, and performance.
Copyright (c) 2025 Fadillah Ramadani, Widhihatmini Widhihatmini https://creativecommons.org/licenses/by-nc-sa/4.0
Family Communication Patterns for Mothers' Resilience in Facing Child Stunting in Pisangan Jaya Subdistrict, Tangerang Regency
Stunting is a public health problem with long-term impacts on children's physical and cognitive development. In Pisangan Jaya Village, Tangerang Regency, the prevalence of stunting remained at 7.3% in 2025. The Tangerang Regency Government has set a target to reduce stunting prevalence to a maximum of 14%, in line with the national target, while the current rate has already declined to around 7%. This issue raises the question of how family communication patterns contribute to maternal resilience in addressing child stunting. This study aims to analyze family communication patterns that can enhance maternal psychological resilience in preventing and managing stunting. The study employs a descriptive qualitative approach using both primary and secondary data. Informants consisted of mothers with children at risk of stunting, their husbands, and Posyandu cadres. The findings indicate that open and empathy-based family communication patterns can strengthen maternal resilience by helping mothers manage stress, understand the importance of child nutrition, and make appropriate parenting decisions. In contrast, closed and authoritarian communication patterns tend to weaken maternal adaptability. In conclusion, family communication patterns are a key factor in enhancing maternal resilience, which in turn has implications for the success of stunting prevention and management at the family level. Therefore, strengthening family communication should become an integral part of community-based stunting intervention strategies.
Copyright (c) 2026 Ade Rahmah, Asriyani Sagiyanto, Ardian Setio Utomo, Elisa Triwiyatsih, Alifia Khoerina Kusditia https://creativecommons.org/licenses/by-nc-sa/4.0
Pemanfaatan Basic Psychological Needs Theory (BPNT) Pada User Experience (UX) Website Harian Jogja
Perkembangan media online menuntut setiap portal berita untuk tidak hanya menyajikan informasi yang cepat dan akurat, tetapi juga menghadirkan pengalaman pengguna (User Experience/UX) yang mendukung kenyamanan dan keterlibatan pembaca. Penelitian ini memanfaatkan Basic Psychological Needs Theory (BPNT) sebagai kerangka analisis untuk memahami pengalaman pengguna yang terbentuk pada website Harian Jogja, dengan menitikberatkan pada tiga dimensi utama yaitu autonomy, competence, dan relatedness. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik wawancara, observasi, dokumentasi, dan analisis Search Engine Optimization (SEO) untuk memperoleh data dari pengguna dan pengelola website Harian Jogja. Data yang terkumpul dianalisis secara tematik guna mengidentifikasi keterpenuhan kebutuhan psikologis dasar dalam interaksi pengguna dengan website. Hasil penelitian menunjukkan bahwa pada dimensi autonomy, pengguna menghendaki fleksibilitas personalisasi dan transparansi informasi; pada dimensi competence, pengguna menekankan kecepatan akses, navigasi yang jelas, serta kualitas konten; sementara pada dimensi relatedness, pengguna menilai penting interaksi sosial, responsivitas pengelola, dan sistem dukungan yang tersedia. Secara keseluruhan, penelitian ini menyimpulkan bahwa meskipun website Harian Jogja telah memenuhi sebagian kebutuhan pengguna, terdapat ruang perbaikan khususnya dalam aspek personalisasi dan penguatan keterhubungan emosional. Oleh karena itu, penelitian ini merekomendasikan pengembangan fitur personalisasi, peningkatan kualitas visual antarmuka, dan penguatan sistem dukungan interaktif untuk mengoptimalkan pengalaman pengguna secara lebih menyeluruh.
Copyright (c) 2026 Dzaki Wibisono, Diana Khuntari, Marwan Marwan https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Kualitas Layanan Aplikasi Jogja Smart Service terhadap Kepuasan Pengguna
Public information services are a strategic effort to prepare and provide relevant data or messages to users that the quality of available services can meet expectations and good standards. However, there are gaps in some service menus, which should be directly accessible through the application but are redirected to the website. Other shortcomings are evident in the two different operating systems, Android and iOS, which cause poor reviews and affect user satisfaction. The purpose of this study is to determine the influence of the quality of the Jogja Smart Service application on user satisfaction. This study uses a quantitative approach with a survey of 385 respondents determined using the Cochran formula. The app service quality variable is measured based on the Servqual indicators according to Parasuraman (in Kusumah, 2024), namely tangibles, reliability, responsiveness, assurance, and empathy. To measure user satisfaction, five indicators from Doll & Torkzadeh (in Lippert, 2020) are used, namely content, accuracy, format, ease of use, and timeliness. The data were analyzed using simple linear regression with the assistance of IBM SPSS Statistics 27 software. The results of the study indicate that service quality has a positive and significant effect on user satisfaction with a coefficient of determination (R2) of 0.583 or 58.3%, while the remainder is influenced by other variables not examined in this study
Copyright (c) 2025 Rahmat Rian Hidayat https://creativecommons.org/licenses/by-nc-sa/4.0
Efektivitas Strategi Transformasi Radio Republik Indonesia dalam Menarik Minat Generasi Z di D.I. Yogyakarta
This study analyzes the effectiveness of Radio Republik Indonesia's (RRI) digital transformation strategy in attracting Generation Z audiences in Yogyakarta Special Region. Using a quantitative descriptive approach based on a survey of 124 respondents, the research evaluates audience perceptions, media consumption habits, and expectations toward RRI's digital services. Findings indicate that RRI has adopted digital innovations like live streaming, podcasts, and social media content distribution. Yet, audience awareness remains moderate (mean 3.34), while preferences for digital channels and podcasts are high (mean 3.84 and 3.98). The main barriers include the dominance of alternative media (77.4%) and limited promotion (47.6%). Nevertheless, Generation Z shows strong interest in interactive content (67.7%) and expects RRI to be more active on digital platforms. The study concludes that RRI’s digital transformation is progressing in the right direction but requires improved visibility, content quality, and interactivity through social-first distribution and content-value redesign strategies to better align with Generation Z's media consumption patterns
Copyright (c) 2025 Yuni Wulandari, Jordan Oloan, Nadialala Josepika Saintera, Ade Wahyudin, ST., MT. https://creativecommons.org/licenses/by-nc-sa/4.0
Media Strategi Geopark Maros Pangkep Dalam Upaya Meraih Predikat Unesco Global Geopark
Pencapaian Geopark Maros Pangkep ( GMP) sebagai Unesco Global Geopark ( UGG) patut diapresiasi. Keberhasilan ini tidak lepas dari peran media sebagai alat komunikasi, sosialisasi dan pembentukan opini publik. Strategi media dibutuhkan untuk pencapaian kesuksesan program melalui pemanfaatan yang efektif dan efisien. Pola strategi media yang dilakukan oleh GMP penting diteliti sebagai upaya mendapatkan pola baru pemanfatan media dalam penapaian tujuan organisasi serta upaya brading dan menaikkan reputasi. Penelitian ini bertujuan untuk mengetahui bagaimana strategi media yang dilakukan GMP dalam upaya pemenangan UGG dengan metode kualitatif diskriptif. Data diperoleh dengan melakukan wawancara, observasi serta studi dokumen yang diolah dan dilakukan validasi melalui triangulasi data. Hasil dari penelitian ini merupakan model strategi media yang dilakukan GMP dalam upaya mencapai UGG. Model ini dapat diterapkan dan dimodifikasi untuk kepentingan berbagai organisasi atau upaya pemenangan berbagai kompetisi dalam upaya mendapatkan reputasi dan menaikkan citra.
Anak-Anak dan Rintik Hujan di Kebun Binatang: Komodifikasi Anak-Anak dalam MV “Kebun Binatang Saat Hujanâ€ di kanal YouTube JKT48
Penelitian ini mengkaji music video "JKT48 New Era Special Performance Video - Kebun Binatang Saat Hujan" yang diunggah di platform YouTube, menggunakan metode Multimodal Critical Discourse Analysis (MCDA) dari Kress dan van Leeuwen dan perspektif ekonomi politik dalam konteks media digital. Fokus utama analisis adalah potensi komodifikasi anak dalam budaya pop dan industri hiburan dalam ranah media digital. Hasil penelitian menunjukkan bahwa MV tersebut mencerminkan upaya JKT48 untuk memperluas basis penggemar digital melalui pendekatan yang lebih inklusif dan ramah anak dan keluarga. Namun, strategi ini juga memunculkan isu-isu etis terkait komodifikasi anak dalam ruang digital dan ambiguitas pesan akibat disonansi antara elemen visual yang berorientasi pada anak-anak dengan lirik lagu yang lebih dewasa. Penelitian ini menyoroti kompleksitas relasi antara kreativitas artistik, strategi pemasaran digital, dan tanggung jawab sosial dalam industri hiburan kontemporer. Lebih lanjut, studi ini menekankan pentingnya dialog kritis mengenai praktik-praktik etis dalam produksi dan konsumsi media hiburan digital, serta urgensi literasi media digital dalam era konvergensi media.
Copyright (c) 2025 Agung Lokananta Lutvi
Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members
This study discusses the practice of online self-disclosure in the Teman Curhat Bunda community and how it contributes to maintaining the mental health of its members. This study aimed to understand how community members use online platforms to share their personal and emotional experiences and seek social support. The research methodology used was a qualitative approach with an ethnography method. The researcher conducted in-depth interviews with community members and conducted observations and content analysis of online interactions in the community. This study involved several Teman Curhat Bunda community members actively participating in various community activities. The results showed that online self-disclosure plays an essential role in helping community members maintain mental health. This practice allows community members to feel heard, to obtain emotional support, and to share relevant advice and experiences. In addition, online communication also facilitates the forming of more ISSN : 2614-1272; e-ISSN : 2720-9857 Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members intimate and supportive relationships among community members. However, this study also identified several challenges in online self-disclosure, such as privacy risks and managing negative interactions.
Copyright (c) 2025 Nisa Adisti Yuniarti, Ade Rahmah, Ardian Setio Utomo, Asriyani Sagiyanto
Artificial Intelligent Dan Hoaks: Tantangan Disrupsi Bagi Literasi Digital Masyarakat Di Komunitas Online Dan Upaya Antisipasi Pemerintah
Artificial Intelligent (AI) atau kecerdasan buatan membuat perubahan besar dalam peradaban manusia. Melalui AI, berbagai pekerjaan tergantikan dan menjadi jauh lebih mudah. Namun, hal ini juga menimbulkan berbagai ancaman diantaranya meningkatnya produksi konten menyesatkan seperti hoaks yang memadukan teknologi AI yang membuat masyarakat makin terjebak dalam kebingungan dan ketidakpahaman tentang kebenaran informasi. Apalagi presentansi penyebaran hoaks di media sosial jumlahnya terus meningkat setiap tahun. Tujuan dari penelitian ini adalah untuk mengidentifikasi produksi konten hoaks AI dan tantangan literasi digital yang dihadapi oleh komunitas online antihoaks dan upaya pemerintah dalam mengantisipasi ancaman ini. Metode penelitian ini adalah studi kasus. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menemukan bahwa produksi konten hoaks kini tidak lagi hanya sebatas teks/gambar, namun telah merambah pada penggunaan teknologi AI yang menggabungkan video, audio, dan teks yang semakin kompleks dan sulit diidentifikasi sebagai hoaks. Tantangan utama yang dihadapi adalah polarisasi masyarakat yang memicu konflik, kerugian ekonomi, dan masalah hukum. Untuk mengatasi hal ini, komunitas online/Mafindo terus meningkatkan kesadaran publik melalui edukasi dan literasi digital, mengembangkan teknologi deteksi hoaks, serta berkolaborasi dengan berbagai platform. Sementara pemerintah juga berupaya mengantisipasi ancaman disrupsi ini dengan penegakan UU ITE dan aturan terkait lainnya, pengembangan infrastruktur serta peningkatan literasi digital masyarakat.
Analisis Isi Konten Media Sosial Instagram Pemerintah Indonesia di Tingkat Kementerian dan Lembaga
Lembaga pemerintah membutuhkan kanal media sosial sebagai alat komunikasi publik untuk menyebarkan kebijakan, program, dan informasi publik. Hal tersebut dikarenakan kenaikan pengguna internet dan media sosial dalam aktivitas masyarakat. Pemerintah perlu menggunakan kanal media sosial untuk menjangkau masyarakat yang lebih luas di tengah tingkat kepercayaan publik terhadap komunikasi dan informasi pemerintah yang masih rendah. Maka menjadi kajian menarik tentang bagaimana upaya pemerintah dalam memanfaatkan dan mengoptimalisasi penggunaan media sosial. Â Tujuan penelitian adalah menganalisis isi substansi konten, yaitu jenis dan sifat konten yang terkait pada sejumlah hal seperti apa yang khalayak butuhkan dan pesan apa yang perlu dikomunikasikan konten kepada khalayak. Penelitian juga menganalisis struktur konten tentang bagaimana konten diprioritaskan, diatur, diformat, dan ditampilkan dalam media. Adapun objek yang dianalisis adalah media sosial instagram di 100 kementerian dan lembaga. Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang berfokus pada analisis penggunaan media sosial Instagram oleh kementerian dan lembaga pemerintah di Indonesia. Metode ini bertujuan memberikan gambaran komprehensif terkait aktivitas digital pemerintah serta menganalisis efektivitas substansi dan struktur konten yang diterapkan. Instagram dipilih sebagai fokus utama karena merupakan platform media sosial yang paling banyak digunakan oleh kementerian/lembaga. Hasil penelitian menyebutkan bahwa setiap instansi memiliki ragam kebutuhan dengan strategi yang juga berbeda dalam menggunakan media sosial instagram. Kementerian sudah lebih mengoptimalkan media sosial instagram daripada lembaga. Menariknya, lembaga lebih banyak memproduksi konten daripada kementerian, namun masih belum optimal. Sementara, rerata instansi kementerian masih mengedepankan ketokohan personal dan instansi lembaga mengedepankan informasi publik, walau juga masih dominan mengedepankan unsur pimpinan. Hasil penelitian ini menyarankan agar pemerintah, khususnya Kementerian Komunikasi dan Informatika dapat membuat standar dalam pengelolaan media sosial, khususnya dalam produksi struktur dan substansi konten sehingga lebih optimal menyampaikan informasinya dan berinteraksi dengan audiens.
Copyright (c) 2025 Dimas Aditya Nugraha, Tito Edy Priandono, Nafira Fathin Ainiyyah, Yusuf Ilham
Pengaruh Kualitas Sistem, Kualitas Informasi, Kualitas Layanan Netflix Terhadap Kepuasan Pengguna di Instagram @Netflixid
This research is motivated by the development of information and communication technology, particularly media consumption in the entertainment industry. The Video on Demand (VOD) application Netflix is a pioneering service that is favored by the Indonesian community. In providing its services, Netflix must maintain high quality to compete and sustain its business. The aim of this research is to determine the influence of system quality, information quality, and Netflix service quality on users on Instagram @NetflixID. This study utilizes the Delone and Mclean (2016) Information System Success Model. A quantitative approach is employed, with purposive sampling for data collection. Data was gathered through questionnaires, and data analysis was conducted using PLS-SEM with SmartPLS 4.0 program. The results of this research indicate that there is a positive and significant effect of system quality on user satisfaction, with an effect size of 30.1%, a t-statistic of 2.674, and a p-value of 0.004. There is a positive and non-significant effect of information quality on user satisfaction, with an effect size of 23.5%, a t-statistic of 1.926, and a p-value of 0.055. There is a positive and significant effect of service quality on user satisfaction, with an effect size of 34.1%, a t-statistic of 3.214, and a p-value of 0.002. There is a combined effect of system quality, information quality, and service quality on user satisfaction at 61.4%.
Copyright (c) 2025 Farah El Syafira, Widhihatmini Widhihatmini, Irawan Irawan
Copyright (c) 2025 Yolanda Presiana Desi
Pemberdayaan Masyarakat Adat Melalui Literasi Digital: Melindungi Warisan Budaya Takbenda dan Mendorong Inklusi Pendidikan
This study examines the role of digital literacy in safeguarding intangible cultural heritage, focusing on the cultural exploitation of the Baduy Luar indigenous community on TikTok. The commodification of culture in digital media often leads to misrepresentation, highlighting the importance of digital literacy as an empowerment tool. Using a literature review and case study approach, this research emphasizes the need for inclusive digital literacy programs to enable indigenous communities to control cultural representation, understand their rights to Indigenous Cultural and Intellectual Property (ICIP), and counter the dominance of Authorized Heritage Discourse (AHD) in digital narratives. Findings reveal that community-based digital literacy can support cultural preservation, enhance educational access, and protect indigenous communities from digital exploitation. Through stakeholder collaboration and the enactment of ICIP regulations, digital literacy can serve as a strategic tool to safeguard indigenous cultural heritage, to promote educational inclusion, and to ensure the sustainability of cultural heritage in the digital age.
Copyright (c) 2025 Yuni Afita Sari, Muhammad Arief Virgy
Pemanfaatan Akun Tiktok @infodhaharjogja Sebagai Media Komunikasi Pemasaran Kuliner di Daerah Istimewa Yogyakarta
TikTok has become a trend in utilizing social media for marketing communication activities. This has become a reason for content creators to create content related to product or service promotion. One of the accounts that uses TikTok as a marketing communication medium is @infodhaharjogja. This account was chosen because after an analysis with website analysis, the engagement rate and comments to the like ratio of @infodhaharjogja were higher compared to other accounts, although the number of its followers was small. This research aims to understand the utilization of the TikTok account @infodhaharjogja as a culinary marketing communication medium in the Special Region of Yogyakarta. The theory underlying this research is the 7C Framework. This research uses a descriptive qualitative method. Data collection was carried out through interviews, observation, and documentation. The results show that the utilization of the TikTok account @infodhaharjogja met five out of seven indicators in the 7C Framework. The indicators that support marketing communication practices are context, content, community, communication, and connection. Context is an aspect to attracts viewers' attention. Content contains valid and interesting information community functions to build interaction among the audience. Communication facilitates active communication between the @infodhaharjogja account and viewers through comments and direct messages. Connection facilitates easy access to information with a single click using hashtags. The two indicators that do not support marketing communication practices are customization and commerce.Â
Copyright (c) 2025 Ellya Kusuma, Diana Khuntari, Yolanda Presiana Desi
Pola Penggunaan Media Sosial Masyarakat Desa Bligo, Kecamatan Ngluwar, Kabupaten Magelang, Jawa Tengah
The aim of this research is to describe the social media usage patterns of the Bligo Village community. Social media is a communication medium that is widely used by the public. With various features and applications that continue to grow, making this social media one of the mainstay media for people around the world., in which from this social media the world economy, and even communication becomes very easy, with the various advantages that this media has. Behind all the conveniences offered by the media, making social media an inseparable part of society, both urban and rural communities. The ease of accessing social media among this community, makes people waste a lot of their time, since they have got addicted in accessing social media content. This research employed descriptive qualitative research method, which describes the current conditions. Then, the research results state that the pattern of social media usage of the Bligo village community, does not show excessive use of social media and is still a necessity, with a pattern of using one to two hours during the day and night, and only a small portion that utilizes more than 4 (four) hours each day. In terms of application usage, WhatsApp application is the first choice before TikTok. In terms of media content patterns, news information becomes community consumption, and religion content becomes the choice of Bligo village community.
Government institutions need social media channels as a public communication tool to disseminate policies, programs and public information. The government needs to use social media channels to reach a wider community amidst the low level of public trust in government communications and information channels. The aim of the research is to analyze the substance of the content, namely the type and nature of the content, what the audience needs and what the content message needs to communicate to the audience. This research also seeks the content structure related to how content is prioritized, arranged, formatted and displayed in the media. The objects analyzed are Instagram social media in 100 ministries and agencies. This research uses a descriptive quantitative approach that focuses on analyzing the use of Instagram social media by ministries and government agencies in Indonesia. This method aims to provide a comprehensive picture of government digital activities and to analyze the effectiveness of the substance and structure of the content implemented. Instagram was chosen as the main focus because it is the social media platform most widely used by ministries/agencies. The research results show that each agency has various needs with different strategies for using Instagram social media. The ministry has optimized Instagram social media more than the government agencies. Interestingly, the agency produces more content than the ministry, but it is still not optimal. Meanwhile, on average, ministerial agencies still prioritize personal figures and institutional agencies prioritize public information, although they also still predominantly prioritize leadership elements. The results of this research suggest that the government, especially the Ministry of Communication and Informatics, can create standards in managing social media, especially in producing the structure and substance of content so that it can more optimally convey information and interact with the audience.
Pengaruh Kualitas Sistem dan Kualitas Informasi Aplikasi Jogja Smart Services (JSS) Terhadap Kepuasan Pengguna Pada Masyarakat Yogyakarta
The use of information technology in providing public services in the advanced digital era is very important. The public service that uses it is Jogja Smart Service (JSS). Even though JSS has a high rating on the Google Play Store, namely 4.9/5.0, there are still user complaints. This research intends to determine the influence of system quality and information quality of the JSS application on user satisfaction in the people of Yogyakarta city. This research uses a quantitative approach by collecting data through questionnaires. Data analysis was carried out using various types of tests such as validity, reliability, classical assumptions, multiple regression, correlation coefficient, coefficient of determination, t, and f with the SPSS 25 program. Research results show that system quality and information quality partially or simultaneously have a significant positive influence on user satisfaction was 41.4%, while the remaining 58.6% was influenced by other factors. Descriptive analysis finds indicators with the lowest scores on each variable. In terms of system quality, the security indicator gets a score of 83.5%. Furthermore, in the information quality variable, the consistency indicator recorded a score of 78.75%. Next, in the user satisfaction variable, the indicator of confirmation of expectations regarding systems and information achieved a score of 77.5%.
Copyright (c) 2024 Krysha Wira Pradipta, Yolanda Presiana Desi, Diana Khuntari
Analisis Strategi Integratif Pada Branding Produk Pilot Project Balai Taman Nasional Gunung Merapi Yogyakarta
Integrative strategy has many benefits; this strategy is an activity of lobbying and negotiation. BTNGM's pilot project products have problems in branding their products. The aim of this research is to find out how to brand products in the BTNGM’s pilot project. The method used in this research is descriptive qualitative, by conducting a communication audit, and the results are analyzed using an integrative strategy. The analysis was carried out by processing, analyzing, and compiling the data, to be able to provide an overview of the problems that have been researched. The existing findings obtained with BTNGM also have results that are in accordance with this integrative strategy, namely the existence of a win-win solution. The data obtained from the results of the communication audit is in the form of the background of why there is a pilot project product, BTNGM's challenges, strategies and obstacles in product branding. The findings were analyzed using an integrative strategy by going through the stages of identifying the problem, understanding the problem in depth and providing interest to all parties, creating alternative solutions, as wellas evaluating and selecting the alternatives. Apart from that, the inhibitory and success factors of the integrative strategy were also analyzed, and it can be concluded that in the BTNGM pilot project’s product branding, there is a connection with the integrative strategy because it produces mutually beneficial results or a win-win solution.
Copyright (c) 2024 Mutiara Mutiara, Chandra Satya Bintara, Astri Wulandari
Live YouTube Untuk Pengembangan Kemampuan Virtual Public Speaking Mahasiswa
The World Economic Forum (WEF) developed the 21st Century Skills Framework in 2008, which explained that skills needed by younger generation is to adapt in the ever-changing and evolving 21st century. Communication skills including public speaking is an important soft skills to have. Students need to improve their public speaking skill for discussing in class, presenting their assignments, communicating with lecturers, organizing, and various other academic activities. The purpose of the article is to describe the use of YouTube in the Educational Communication subject to develop students' public speaking skills. The approach in this study is a qualitative research with descriptive qualitative research. The data collected through observation and interviews. Researchers interviewed lecturers, teaching assistants, and students. The results show that live on YouTube makes students try to explore their public speaking as well as possible, not only the ability to speak, but also to choose words and sentences, to adjust intonation, gestures, and facial expressions, also confidence, analytic, critical thinking skills, the ability to adjust in virtual space, such as the use of backgrounds, body positions when on the screen, and other virtual public speaking components. Great body composition is presented by wearing neat clothes. In carrying the materials, students are great in emphasizing words or intonation as well as pronunciation or articulation of each word. For the space composition, they appear in a good position in front of the camera. In conclusion, because they have to appear live on YouTube, students can build confidence as well as their virtual public speaking skills.
Copyright (c) 2024 Muhammad Farhan, Citra Rosalyn Anwar, Farida Febriati
Pemodelan Topik dan Analisis Sentimen pada 'Voices of History: 50 Iconic Speeches' Menggunakan Pendekatan Natural Language Processing
This study examines various iconic speeches throughout history using Natural Language Processing (NLP) approaches. The selected speeches address a wide range of historical and social issues, ranging from the struggle for civil rights upto the calls for peace.. This analysis is carried out to reveal the sentiments, themes and emotions expressed in each speech, as well as to understand how orators use language to influence and inspire their audience. This study identifies common patterns and themes in these speeches by utilizing text vectorization methods, topic extraction using Latent Dirichlet Allocation (LDA), as well as sentiment and emotion analysis. The findings of this analysis show that the most influential speeches mostly include strong themes such as social justice, freedom, and unity. Furthermore, good thoughts and powerful emotions such as optimism and courage are frequently featured in the most motivating speeches. This research provides valuable insight for historians, researchers, and oratory enthusiasts into how iconic speeches have shaped public opinion and influenced social change.
Copyright (c) 2024 Juniana Husna, Margareth Dyah Anggraini Widirahayu
Perilaku Pencarian Informasi Pemilih Tunarungu Dalam Memenuhi Kebutuhan Informasi Pemilu 2024 di SLB Wiyata Dharma 1
The low political participation of deaf people during elections may be due to a lack of information about the electoral process. Providing necessary election-related information to voters, especially the deaf, is crucial as it can enhance political participation. This study aims to understand the information-seeking behavior of voters, particularly first-time deaf voters, in fulfilling their informational needs for the 2024 elections. This research method used a qualitative approach by conducting in-depth interviews with five deaf students and teachers from SLB Wiyata Dharma 1 Sleman. The findings show that deaf voters seek information following David Ellis's model, which has 8 stages to meet their informational needs about elections: starting, browsing, chaining, differentiating, monitoring, extracting, verifying, and ending. These stages cover the information needs of deaf voters regarding the 2024 elections, except for the imagination need. First-time deaf voters generally seek information through Instagram and online news sites. Therefore, improving digital literacy among deaf voters is essential to help them wisely obtain the information. Election information providers should also increase the availability of deaf-friendly election content to ensure inclusivity. Additionally, education and supervision from teachers and families are needed to adequately meet their informational needs.
Copyright (c) 2024 Adinda Asarini Khairunnisa, Yolanda Presiana Desi, Irawan Irawan