The Influence of TikTok Beauty Content Consumption on Teenage Girls’ Purchase Intention for Skincare Products
DOI:
https://doi.org/10.56873/jimk.v11.i1.596Keywords:
beauty content consumption, TikTok, purchase intention, skincare products, AIDA model, adolescent girlsAbstract
This study examines the influence of beauty content consumption on TikTok social media on purchase intention for skincare products among teenage girls. The study is motivated by the high usage of TikTok and the impact of beauty content on young consumers' behavior. It aims to analyze the effect of frequency, intensity, and content type on the stages of the AIDA model (attention, interest, desire, action). A quantitative survey method was applied to 108 teenage girls aged 13–18 who are active TikTok users. Data analysis used simple linear regression to test relationships between variables. Results show that beauty content consumption on TikTok positively and significantly affects each AIDA stage, highlighting TikTok’s role as an effective medium to influence teenage girls' purchase intentions. The study concludes that frequency, intensity, and content type are important considerations for effective marketing strategies in the beauty industry.
Downloads
References
Alvinka, T. (2023). Pengaruh iklan di aplikasi TikTok terhadap minat beli konsumen pada produk sunscreen Azarine [Skripsi sarjana, Sekolah Tinggi Ilmu Bisnis Kumala Nusa]. Repository Sekolah Tinggi Ilmu Bisnis Kumala Nusa. https://sintama.stibsa.ac.id/document/tugas_akhir/21020040-tania-alvinka.pdf
Ayu, D. (2025). Pengaruh konten beauty influencer Sabrina Chairunnisa di TikTok terhadap minat beli produk makeup Somethinc [Skripsi sarjana, IPB University]. Repository IPB University. http://repository.ipb.ac.id/jspui/retrieve/7600c291-197d-4d62-93c9-a1f0c8c28555/cover_J1301211031_c8080d25d8fa439993d1efa2ff286caa.pdf
Azizah, R., Ananda, R. S., & Faristiana, A. R. (2023). Dampak TikTok terhadap gaya hidup remaja perempuan. Student Scientific Creativity Journal, 1(4), 399–414. https://doi.org/10.55606/sscj-amik.v1i4.1681
Khafida, A. A., & Hadiyati, F. N. R. (2020). Hubungan antara konformitas teman sebaya dengan perilaku konsumtif pembelian skincare di marketplace pada remaja putri SMA N 1 Kendal. Jurnal Empati, 8(3), 588–592. https://doi.org/10.14710/empati.2019.26501
Lavina, G., Mediana, X., Widjojo, H., & Murniadi, K. (2024). Pengaruh konten pada intensi konsumen untuk membeli produk kecantikan di TikTok. Kajian Branding Indonesia, 6(1), 31–41. https://doi.org/10.21632/kbi.6.1.31-41
Lutfiani, S., Astuti, R., & Basysyar, F. M. (2024). Analisis sentimen pengaruh media sosial terhadap minat beli skincare pada remaja di Indonesia menggunakan algoritma Naïve Bayes. JATI (Jurnal Mahasiswa Teknik Informatika), 8(3), 2957–2961. https://doi.org/10.36040/jati.v8i3.9614
Maharani, A. (2023). Pengaruh komunikasi pemasaran digital di media sosial TikTok dan lifestyle terhadap minat membeli produk kecantikan (Studi kasus pada brand Somethinc) [Skripsi sarjana, Universitas Islam Indonesia].
Mumtaz, Z. S., & Saino. (2021). Pengaruh penggunaan aplikasi TikTok sebagai media promosi dan trend glow up terhadap minat beli produk kecantikan. Jurnal Manajemen, 13(2). https://journal.feb.unmul.ac.id/index.php/JURNALMANAJEMEN/article/view/9716/1330
Putri, A. R., Pasaribu, M., Wiyati, E. K., & Ridwan, W. (2025). Konten dan penggunaan beauty influencer TikTok @Fidyahaliza terhadap minat beli produk Somethinc. Jurnal Cyber PR, 5(1), 56-70 . https://doi.org/10.32509/cyberpr.v5i1.5581
Roy, A. P. S. (2025). Peran media sosial terhadap pola belanja konsumen di kalangan milenial. Warta Dharmawangsa, 19(1), 510–516. https://doi.org/10.46576/wdw.v19i1.5895
Seruni, N. N. A., Suryaniadi, S. M., & Dewi, N. I. K. (2024). Pengaruh influencer marketing terhadap minat pembelian produk kecantikan brand Azarine pada generasi Z: Studi kasus Kabupaten Badung. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(3), 885–900. https://doi.org/10.31955/mea.v8i3.4534
Sugiyono. (2021). Metode penelitian kuantitatif, kualitatif, dan R&D (Edisi ke-2). Alfabeta.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Jurnal Ilmiah Multimedia dan Komunikasi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish articles in this journal agree to the following terms:
- Copyright remains with the authors and grants the Journal of Communication and Multimedia Science the authority to publish the article under the Creative Commons Attribution 4.0 International License, which allows the article to be shared with acknowledgment of the article's authors and this journal as the place of publication.
- Authors may distribute their article publication non-exclusively (for example: in a university repository or book) with notice or acknowledgment of publication in Option journal.
- Authors are permitted to post their work online (for example: on a personal website or in a university repository) before and after the submission process (see The Impact of Open Access)
